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Keyword Research

Creating an online presence optimised for the search engines requires a substantial focus on keyword research. Keyword research is about finding which keywords are being used by your potential customers to find the products and / or services you are selling through your website.

Without this information, search engine optimisation really has no foundation. Getting this process right is critical. If this process is done correctly, your website will have the platform required to take your business to new heights. However selecting the wrong keywords, or skipping this step may mean your business will struggle to generate any form of search engine traffic.

Keyword research before a website build

We stress to every potential client who comes to us that SEO needs to be the foundation of your website build process or in the very least, Keyword Research.

Building your business website around your keyword research can provide huge leverage from which you can further build your SEO strategy. It’s unfortunate that many websites require us to readdress site structure and keyword issues which could have been avoided from the beginning.

Leveraging the best keyword search phrases

Your SEO success is based not on what sort of search engine position is for any old keyword, but rather the traffic you generate from your potential customers. These keywords need to be relevant to what you are selling and highly searched.

E-Koncept will identify the keywords we recommend we focus effort on throughout the SEO campaign. We complete this by:

  • Researching your products and services
  • Researching your target market
  • Researching your competitors
  • Using keyword analysis and research tools
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Any personal information that you may share with E-Koncept is kept private. Neither your name nor anything about you is shared with any other company or agency.

Why should E-Koncept help you with online marketing?

We've supported leading businesses with various aspects of online marketing.
We have over 10 years experience in website design, email and search engine marketing
We apply modern, 100% safe online marketing strategies which stand the test of time.
We customise packages designed to help you with your business’ online goals.

E-Koncept Client Testimonial

NZ Tax Refunds

“E-Koncept has been fantastic at developing our SEO and providing us with sustained growth in a very competitive market, managing to get us into the top 3 Google positions for our industry.”.

Chris Cameron, CMO - NZ Tax Refunds