
Search engine optimisation is an online marketing tool that maximises the potential for websites to gain top results in search engines when a person searches for your service or product. There are many important aspects to SEO website design in order to benefit from optimised search engine positioning, this includes page layout, content optimisation and even factors out side of your website.
E-Koncept has been involved in some amazing search engine optimisation campaigns for our clients and have generated literally thousands of website visitors over this time.
"Robert of E-Koncept has been instrumental in helping Nature Shop gain a huge increase in targeted search engine traffic. This has seen our sales growth exceed 800% in the last year. E-Koncept helped us to identify high traffic search terms that would bring highly targeted leads to our websites and implement search engine optimisation strategies that have seen us at or near the top in the search engines for all of these targeted phrases." - Conrad Cranfield (Managing Director), Nature Shop Ltd
The ‘Ugg Boot Shop’ and ‘Natureshop’ are online retailers of ugg boots and Icebreaker clothing. Over the last year we have implemented online business strategies which has seen top search engine results for terms like ugg boots, emu boots, emu ugg boots and Icebreaker Clothing.
We understand that web design is not only about creating stunning and functional websites, but making them useful. A website without the proper SEO architechture and implementation with have little or no chance of ranking successfully in the search engine results.
So to contribute as best we can to our clients needs we develop search engine friendly websites right from the beginning.
We take the time to:
So that when we come marketing you website the foundation is already in place.
Note: The architecture of your website is so important when it comes to SEO, if your web designer fails to implement proper SEO architecture you can just as well start again…
Below is an example of how we have worked on getting our website ranking well in the search engines.
Search engine rankings for E-Koncept since our launch 12 months ago:
| Keyword phrase | Current Position | 6 months ago | 12 months ago |
| tauranga web design |
1st
|
12th
|
100 +
|
| tauranga website design |
1st
|
13th
|
120+
|
| web design tauranga |
3rd
|
16th
|
100 +
|
| tauranga web development |
4th
|
19th
|
100 +
|
| ecommerce web design tauranga |
2nd
|
22th
|
150 +
|
| new zealand web design |
7th
|
90th
|
not seen
|
| new zealand web designers |
6th
|
110th
|
not seen |
While it is quite normal for results to fluctuate from day to day with search engines, these results are reasonably accurate.
SEO website design is generally an ongoing process at least for a while. It all depends on the level of competition on the internet trying to rank for your search terms. You must not assume that we simply flick a switch and that over night you will be ranking for your search terms, this is simply impossible.
In most cases the work we do is over a longer period of time and often results fo the work we do now will come in the following months. Once our SEO campaigns have been implemented correctly, the ongoing benefits of SEO should be maintained for at least the next 6 to 12 months.
If you have a new website or domain name often search engine optimisation may not pay off for a while or at least until search engines begin to accept you as an authority for particular search phrases. Read about pay per click promotion and how this may benefit you if you have a new website.
Search engines seem to change the way they work over time. Although a smaller amount of work is required in further stages of SEO web design in order to maintain top rankings, re-optomisation of a website and extra website "link building" efforts are not uncommon for websites targeting competitive search phrases.
Request a quote for SEO services or contact us for more information
When targeting particular keywords online is it wise to include them in your domain name.
For example: If you are targeting the word t-shirts or t-shirt through SEO on your website, www.t-shirts.co.nz would be a great domain for your business.